Weeks after its prequel series, 1883, became the most-watched original series premiere ever on Paramount+, last Sunday’s Yellowstone‘s season 4 finale lassoed 10 million viewers on the Paramount Network, according to Nielsen numbers quoted by Variety.
The Kevin Costner-starring Western-themed drama managed to wrangle 9.3 million of those viewers live — that is, without relying on streaming. That’s no small feat in today’s entertainment environment. The premiere’s numbers also were an 81% increase from the show’s hit season 3 finale.
In a statement, Chris McCarthy, ViacomCBS Media Networks president and CEO, celebrated, noting “Yellowstone continues to shatter records…proving we’ve hit a cultural nerve — from the center of the country to each of the coasts…”
The series sees Costner playing John Dutton, a Montana rancher whose interests seem to constantly be under attack. The show also stars Kelly Reilly, Piper Perabo, Cole Hauser, Luke Grimes, Wes Bentley and Gil Birmingham.
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